A dedicated web portal, an online medical doctor, is part of the initiative

Tirana, April 2 – The United Nations Development Program in Albania and Telekom Albania- a telecommunication company operating in Albania, announced the launch of a partnership in support of the fight against the Coronavirus pandemic. The partnership consists of a joint communication campaign: “Spread the Word, not the Virus”. 

The Campaign features a web portal: https://www.telekom.com.al/covid-19/where citizens can get accurate information about the disease, and key messages aiming to shape their behavior to prevent the spread of the virus. All facts and information will come from authoritative health sources, thus protecting the public from and combatting misinformation.

The initiative foresees live online sessions with a pulmonologist, answering questions coming from the public about the disease, how to protect themselves. Access  to information will be free of charge for everyone through the portal.

The partnership also includes sharing content with the public through social media and well-known Albanian influencers.

“Critical to preventing and mitigating the effects of COVID-19, is reliably communicating essential information to the public. Partnership with private sector can play a vital role in minimizing the likelihood of transmission and impact on society. In this context we are pleased to partner with Telekom Albania, to spread the word and educate the public about this disease. UNDP will rely on information provided by our sister agency the WHO and UNDP headquarters, – says Limya Eltayeb, UNDP Resident Representative in Albania.

“Telekom Albania has made possible for its employees to work from home, while at the same time maintaining the best network quality and offering the same services to the public. We are happy to partner with UNDP and make our technical resources available so that the Albanian people get accurate information about COVID-19. In this unprecedented situation, it is imperative that we all do our part in the overall efforts to successfully bring back normality”-says Emil Georgakiev, CEO of Telekom Albania.

About Telekom Albania

Telekom Albania - a Telecommunication Company, cooperates with world class providers for its digital transformation program and modernization of the company’s core and radio networks. This commitment coupled with the human expertise guarantee the path of Telekom Albania towards a leading company in the sector.

Telekom Albania is committed to technology innovations bringing excellent products and services on the market, embracing in the same time any project that will make Albanian citizen’s live better.

About UNDP

UNDP works in about 170 countries and territories, helping to achieve the eradication of poverty, and the reduction of inequalities and exclusion. We help countries to develop policies, leadership skills, partnering abilities, institutional capabilities and build resilience in order to sustain development results.

UNDP Albania’s  work is clustered around mutually interlinked four programme areas: Social Inclusion,Democratic Governance and Rule of Law, Environmental and Climate Change, Economic Growth and Employment.

For further information on this partnership, please contact:

Nora Kushti, Communications Specialist

 

 

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